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Seller References
Step 2:
Get A REALTOR®
7 Steps to
House Selling Success!
Step 2 of 7
Before
placing a home on the market you should also identify REALTORS®
in your community who can assist with the sale. Because
Realtor.com is the largest real estate site online, it's a
perfect place to look when seeking realty services. Realtor.com
lists realty professionals nationwide, and you can find those
active in your community through extensive directories and
property listings.
Why use a
REALTOR®?
There are more than 2 million people nationwide who have
licenses to sell real estate, of which about over 1 million
members belong to the National Association of Realtors (NAR).
Only NAR members are entitled to use the term "REALTOR®."
NAR members
must adhere to a strict Code of Ethics. By joining NAR,
individuals have access to a wide range of classes, seminars and
certification opportunities. Local REALTOR® groups are active in
community matters, and individual members are routinely involved
in PTAs and other neighborhood organizations.
In essence,
local REALTORS® are community experts. They track real estate
trends, share neighborhood concerns and participate in local
matters. They're good neighbors who are in the business of
helping others buy and sell homes.
How do
you choose a REALTOR®?
Whether you're a first-time seller or someone who has sold many
homes, there are several ways to find a local REALTOR®:
-
Use the "Find an Agent"
search engine on this site to find agents who
know this community.
-
Get recommendations from past sellers
-
Look for REALTOR® signs in
your community.
-
Check the classifieds in
local newspapers and "shopper" publications.
-
Look at the listings in
local real estate magazines.
In some
cases, sellers elect to meet only with one REALTOR® while other
owners elect to meet with several. Whatever your preference,
there will be a number of questions you will want to ask,
including:
-
What services do you offer?
-
What type of representation
do you provide? (There are various forms of representation
in different states. Some brokers represent buyers, some
represent sellers, some facilitate transactions as a neutral
party, and in some cases different salespeople in a single
firm may represent different parties within a transaction.)
-
What experience do you have
in my immediate area?
-
How long are homes in this
neighborhood typically on the market? (Be aware that because
all homes are unique, some will sell faster than others.
Several factors can impact the amount of time a home remains
on the market, including changing interest rates and local
economic trends.)
-
How would you price my
home? Ask about recent home sales and comparable properties
currently on the market. If you speak with several REALTORS®
and their price estimates differ, that's OK, but be sure to
ask how their price opinions were determined and why they
think your home would sell for a given value.
-
How will you market my
home? At listing presentations, brokers will provide a
detailed summary of how they market homes, what marketing
strategies have worked in the past and which marketing
efforts may be effective for your home.
-
What is your fee? Brokerage
fees are established in the marketplace and not set by law
or regulation. Typically, brokers who list homes are
compensated on a performance basis - that is, the broker is
not paid unless the home sells under the terms and
conditions that are acceptable to you.
-
What happens if another
REALTOR® locates a purchaser? That is, who will that broker
represent, and how will he or she be paid?
-
What disclosures should you
receive? State rules require brokers to provide extensive
agency disclosure information, usually at the first sit-down
meeting with an owner or buyer.
-
How long do you want to
list your home? A "listing" agreement is a contract that
shows the broker's obligations and outlines the terms under
which your home is being made available for sale. The length
of the agreement is a negotiable matter.
What
should you expect when working with a REALTOR®?
Once your home is listed with a REALTOR®, he or she will
immediately begin to market your home according to the most
appropriate conventions for your community.
Your
REALTOR® should keep you informed as the marketing process
unfolds and as expressions of interest are received. In time,
the marketing plan may be modified to reflect buyer reactions
and changes in the marketplace.
In real
estate there are written offers and oral offers. Oral offers
("Would they take $225,000 for the home?") are not acceptable
because they generally cannot be enforced ("Gee, did I say
$225,000? I was sure I said $215,000"). Written offers created
by the REALTOR® with assistance from qualified attorneys address
numerous issues, are consistent with local requirements and
provide the foundation for an actionable offer.
Next:
Set the Price |